CASE STUDIES
A selection of recent client projects:
INNOVATING IMPROVING’S BALANCED SCORECARD SYSTEM
Project Duration:
Six Weeks (August 2022 - December 2022)
Interviewed different users of the balanced scorecard on the user experience of the scorecard and types of improvements they may be seeking, identified new pain points and opportunities based on user needs, and prioritized ideating solutions to solve the focus problem of data visualization of the scorecard.
SAM’S CLUB INNOVATION:
REVOLUTIONIZE THE PET SHOPPING EXPERIENCE
Project Duration:
Six Weeks (March 2022 - May 2022)
Utilized design thinking processes, industry pain points, and pet market research to enhance and innovate the pet section of Sam’s Club through “the next big idea” style ideations that help gamify and personalize the shopping experience.
SAM’S CLUB INNOVATION: REVOLUTIONIZE THE WINE SHOPPING EXPERIENCE
Project Duration:
Eight weeks (Jan 2022 - Mar 2022)
Utilized design thinking processes, industry pain points, and private label wine market research to enhance and innovate the wine section of Sam’s Club. I further utilized my insights and analysis to improve the shopping experience of the wine section through ideations that help gamify and personalize the wine shopping experience.
SAM'S CONNECT: THE PINTEREST OF SMALL BUSINESS MARKETPLACES
Project Duration:
Twelve Weeks (August 2021-October 2021)
Utilized skills in design thinking processes, ideating, and research to enhance and innovate upon the 2020 Sam's Club Innovation Jam submission, Sam's Connect. I further utilized my insights and analysis to strengthen the effectiveness of Sam's Connect through the ideation of a Pinterest-style visual ad marketplace.
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